We design your Sales Playbook.
We build a written "manual" describing, step by step, how your team sells. Without you.
The same way. From every rep. On every deal.
What you get: A step-by-step sales process, in one document your reps can execute.
What you see clearly: Who you target. What you promise. How you approach them. At what rhythm. How you know it's working.
Book a Consulting Call →The Playbook
The manual that describes, step by step, how your reps sell. Without you.
From sales strategy · to a written playbook your team executes repeatably · Without you
You're the best rep in your company. Big deals don't close without you. You hire reps and they can't "copy" you.
One cause: selling rests on instinct, experience and talent, not on a written system reps can follow repeatably.
And that costs you growth.
It doesn't repeat.
Everyone sells, but each their own way. With their own experience. With their own intuition. Nothing is the same from deal to deal or rep to rep.
It isn't measured.
No common way means no common measurement. You don't know what works or what to change.
It doesn't copy.
A new rep joins and isn't trained on a system: they get three or four parallel ways, or build their own from scratch.
It doesn't scale.
What depends on talent stops where talent stops. New people can't copy something you're born with. The company stays where today's team stays.
The manual missing between the Plan and the team's execution is the Sales Playbook.
Sales Plan
You know the market, what to sell, which motions are worth your reps' time.
Sales Playbook
How a rep executes the sale: who they approach and how, what they say, and why the buyer listens, so the deal closes.
Outcome
Reps close big deals even without you. They know what to do and why, without asking you about every detail.
The tool that turns your sales plan into a written Sales Playbook is the Sales Sprint.
Sales Sprint
One workshop. Ten exercises. A playbook that repeats.
Captures, step by step, the process a rep runs from first approach to a signed deal, in the shortest time.
Not a seminar. Not a sales script. Not a CRM & automations project. It's the written manual describing, step by step, what a rep does: who they approach, with what trigger, at what frequency, what they promise, how they communicate it, and how it's measured.
B2B founders who want to organize their sales. With the playbook we design, the team can execute the sale the same way every time, in a daily flow that repeats, gets measured, and improves.
Four decisions. That make selling a system.
- The ideal customer company
- Who decides the purchase
- Who influences them
- When they're ready to listen
- What hurts
- What they've tried
- What they expect from a solution
- What they do about it today
- How we approach and how often
- How the conversation opens, how the meeting runs
- What we promise, at what price, with what discount policy
- who we don't sell to
- The rep's KPIs
- How often we measure
- How we evaluate the rep and the playbook
- How we improve
Four decisions. One table. You and your team. Decisions made together get executed, not patched and second-guessed.
"By chance or with a system?"
Without a playbook, selling is an art: it depends on the person.
With a playbook, selling is a system: it repeats and improves.
Having a sales strategy isn't enough.
You need to design exactly how your team will execute it.
In three phases.
We guide you and your team to build your own Sales Playbook, agree on it, and put it into practice.
Sales Sprint
In focused working sessions we guide you and your team to make 4 decisions and agree on them: Who buys. Why they buy. How we sell. What we measure.
Playbook Design
We write it step by step: the promise to the customer, what exactly you sell and at what price and why, the full path from first touch to signature, who does what with clear roles and responsibilities, the CRM to serve that path, and the team's tools: what they say on calls, what emails they send, what decks they show, what pages they have on the website.
Training
We don't build a playbook for the drawer. Before we finish, your team is trained on how to apply it. Role plays, closing techniques, follow-up techniques, objection handling.
Three deliverables.
The Playbook
A written document. 4 chapters, 18 sections. Step-by-step instructions, from first approach to signed deal. Work your team has agreed on, ready to execute the next day.
Targets
Three or four numbers that show if the rep performs and the playbook works. Not "it went well" or "it went badly." Either the rep performs, or not. Either the market responded as we expected, or not. Cleanly.
An experiment
Your targets framed to be tested within the Sprint, against a set end date. With specific customers. With specific KPIs. With a deadline. Either validated, or disproved. Either way, you learn what holds. Early.
We design Sales Playbooks for founders of B2B companies.
- 01
You're a founder in a B2B company with a sales team.
- 02
You feel selling depends on the rep's talent, which neither repeats nor copies.
- 03
You feel deals don't move without you, and you want sales to happen without you.
What founders say after working with us.
Everyone does the same thing the same way.
A new rep joins a system, not chaos.
I know why we lost certain deals, not just how many.
We have targets. We test. We learn. The next playbook builds on what we learned.
I'm no longer the only one closing big deals.
Every deal leaves data, not just stories.
B2B companies use the playbooks they designed with us.
years building playbooks that get applied. Not theory.
sections covering who you sell to, how you sell, and which KPIs you measure.
Companies that trust us
Accelerate Growth has organized & managed B2B sales since 2018, with two founders who've built commercial teams from zero.
Next step · A consulting call.
45 minutes, by video call. We listen to your challenges and advise on how to overcome them. If you believe we can help, we book a follow-up where we show you how we'd work together.
No prep. No commitment.